A flyer that becomes a system.
Art Gerecht needed a print identity that could adapt to every event without losing its character. The result is a modular flyer system — a single format that rotates through editions, each with a distinct front, but bound together by consistent structure, typography, and an earthy material palette drawn from concrete, paper, and gold.
“The same piece, reimagined every time — that's what makes it memorable.”
A modular grid developed to hold any visual content while keeping brand recognition across editions — logo, hierarchy, and material language locked in place.
Concrete texture, uncoated paper tones, and a warm gold — materials chosen to evoke the raw, tactile quality of independent art spaces.
Front and back faces designed as a double-sided print — each edition tells its own story while the reverse anchors the recurring identity.
Selvoma
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