A complete esports brand — from first logo to live tournament platform.
Freelance collaboration with an esports event organizer. Full creative scope from logo to digital touchpoints — building a cohesive visual world across every platform the brand touches: event posters, the web presence, giveaway campaigns, and an ongoing social media identity.
Logo design and complete corporate design guidelines establishing the XP-Days visual identity — color system, typography hierarchy, icon set, and a comprehensive rulebook covering every touchpoint from merchandise to full-bleed digital formats.
Homepage and subpage banners optimised for desktop and mobile, plus a complete tournament platform UI built in Figma — covering registration flows, bracket displays, the Aussteller section, and the giveaway landing experience.
A full content calendar with recurring post templates, giveaway graphics, and event-countdown assets — followed by hands-on management of the brand's social media presence throughout the event season and beyond.
“Every touchpoint of the brand felt intentional and competitive.”
wh4 — Advertising Agency
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